This is the starting point for your branding success. It includes: overview of brand, including history, essence, mission, vision, voice, values and personality. This will define what makes you different, how to shine in a crowd, and develop a strategic plan that guides every part of the branding process.

Professional branding is so much more than a logo and is essential to any successful organization. But what is it exactly? Think of your logo as a seed and your brand as the tree that grows from it. Google says: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.” I agree.

We discuss your organization & what you want to see in the logo. I conduct research on the industry itself, it’s history and your competitors. We collaborate on a Pinterest Board to get the right look going. I create design concepts based on our chat, the Pinterest Board & our research. I revise and improve the logo based on your comments and requests for changes. You celebrate. You receive the final logo, which can be used on your branding, marketing collateral, printed items, website, and everywhere!